
Answers to
Office Manager & Event Planners’ Top Questions

Answers to
Office Manager & Event Planners’ Top Questions

Answers to
Office Manager & Event Planners’ Top Questions



Boutique AV: Answers to Top Questions for Event Managers & Office Managers
Boutique AV: Answers to Top Questions for Event Managers & Office Managers
Boutique AV: Answers to Top Questions for Event Managers & Office Managers
We caught up with Justin Simpson, founder of Eyes Up, whose career has spanned everything from global Ferrari events for 10,000 to luxury tech previews for 10. What drives him now isn’t scale, but impact. Justin believes the smallest rooms often drive the most connections, and that’s where his passion for AV comes alive. With a mix of technical expertise and a love for creating memorable human moments, he’s made it his mission to help planners and office managers elevate small events into experiences that feel polished, intentional, and unforgettable.
We caught up with Justin Simpson, founder of Eyes Up, whose career has spanned everything from global Ferrari events for 10,000 to luxury tech previews for 10. What drives him now isn’t scale, but impact. Justin believes the smallest rooms often drive the most connections, and that’s where his passion for AV comes alive. With a mix of technical expertise and a love for creating memorable human moments, he’s made it his mission to help planners and office managers elevate small events into experiences that feel polished, intentional, and unforgettable.
We caught up with Justin Simpson, founder of Eyes Up, whose career has spanned everything from global Ferrari events for 10,000 to luxury tech previews for 10. What drives him now isn’t scale, but impact. Justin believes the smallest rooms often drive the most connections, and that’s where his passion for AV comes alive. With a mix of technical expertise and a love for creating memorable human moments, he’s made it his mission to help planners and office managers elevate small events into experiences that feel polished, intentional, and unforgettable.
How does boutique AV help support small office events without blowing the budget?
How does boutique AV help support small office events without blowing the budget?
How does boutique AV help support small office events without blowing the budget?
With Boutique AV, the whole idea is tailoring services to the scale and goals of your event. For example, if you’re hosting a candidate dinner or a meet-and-greet with investors, we’ll provide just the right amount of AV—maybe a bit of light amplification for a welcome speech, subtle background music, and a simple setup for a product demo. These small, intentional touches elevate the event without adding unnecessary cost.
With Boutique AV, the whole idea is tailoring services to the scale and goals of your event. For example, if you’re hosting a candidate dinner or a meet-and-greet with investors, we’ll provide just the right amount of AV—maybe a bit of light amplification for a welcome speech, subtle background music, and a simple setup for a product demo. These small, intentional touches elevate the event without adding unnecessary cost.
With Boutique AV, the whole idea is tailoring services to the scale and goals of your event. For example, if you’re hosting a candidate dinner or a meet-and-greet with investors, we’ll provide just the right amount of AV—maybe a bit of light amplification for a welcome speech, subtle background music, and a simple setup for a product demo. These small, intentional touches elevate the event without adding unnecessary cost.



What’s your background in AV, and why focus on boutique events?
What’s your background in AV, and why focus on boutique events?
What’s your background in AV, and why focus on boutique events?
I’ve spent about 15 years in experiential marketing and brand campaigns—working on everything from global automotive events with Ferrari and Mercedes to rally fan experiences at DirtFish. Over time, I realized the most impactful events weren’t the massive productions but the smaller, more intimate gatherings. Those moments build real community, yet they’re often underserved by more traditional vendors.
That’s why I made a very intentional pivot: to bring a luxury level of polish and care to smaller rooms. I chose only to service small events (up to around 150 guests) because I truly believe this is where the biggest impact for brands trying to create meaningful connections with their customers. Also, I love the engaged and intimate communities that are created at these events on a local level, which can then be interconnected globally while still remaining hyper-personalized in feel. Through the power of content creation, what is captured at these events doesn’t just stay in the room—it can be reamplified digitally, taking the conversation even further.
I often say that the smallest rooms often have the biggest impact, and that’s where boutique AV shines.
I’ve spent about 15 years in experiential marketing and brand campaigns—working on everything from global automotive events with Ferrari and Mercedes to rally fan experiences at DirtFish. Over time, I realized the most impactful events weren’t the massive productions but the smaller, more intimate gatherings. Those moments build real community, yet they’re often underserved by more traditional vendors.
That’s why I made a very intentional pivot: to bring a luxury level of polish and care to smaller rooms. I chose only to service small events (up to around 150 guests) because I truly believe this is where the biggest impact for brands trying to create meaningful connections with their customers. Also, I love the engaged and intimate communities that are created at these events on a local level, which can then be interconnected globally while still remaining hyper-personalized in feel. Through the power of content creation, what is captured at these events doesn’t just stay in the room—it can be reamplified digitally, taking the conversation even further.
I often say that the smallest rooms often have the biggest impact, and that’s where boutique AV shines.
I’ve spent about 15 years in experiential marketing and brand campaigns—working on everything from global automotive events with Ferrari and Mercedes to rally fan experiences at DirtFish. Over time, I realized the most impactful events weren’t the massive productions but the smaller, more intimate gatherings. Those moments build real community, yet they’re often underserved by more traditional vendors.
That’s why I made a very intentional pivot: to bring a luxury level of polish and care to smaller rooms. I chose only to service small events (up to around 150 guests) because I truly believe this is where the biggest impact for brands trying to create meaningful connections with their customers. Also, I love the engaged and intimate communities that are created at these events on a local level, which can then be interconnected globally while still remaining hyper-personalized in feel. Through the power of content creation, what is captured at these events doesn’t just stay in the room—it can be reamplified digitally, taking the conversation even further.
I often say that the smallest rooms often have the biggest impact, and that’s where boutique AV shines.
What kind of services do you offer, and how flexible are you with different event styles?
What kind of services do you offer, and how flexible are you with different event styles?
What kind of services do you offer, and how flexible are you with different event styles?
We offer a range of boutique AV services, including:
Thoughtful sound reinforcement tailored to your space
Flexible lighting and ambiance setups
Multi-camera video capture and live streaming
Background music and subtle AV touches to match your event vibe
Post-production for polished edits, social media cuts, or follow-up content
We don’t believe in one-size-fits-all packages. Every office, venue, and event has its own quirks—different acoustics, layouts, in-house gear, and goals. We customize everything to your specific needs so you get exactly what you need (and nothing you don’t).
And especially for office managers or lean teams, we provide complimentary office visits, run-of-show walkthroughs, and planning sessions. That high-touch consultative support is always included—no extra charges. We also go beyond live events, helping with hybrid all-hands, meeting spaces, and even podcast or interview production.
We offer a range of boutique AV services, including:
Thoughtful sound reinforcement tailored to your space
Flexible lighting and ambiance setups
Multi-camera video capture and live streaming
Background music and subtle AV touches to match your event vibe
Post-production for polished edits, social media cuts, or follow-up content
We don’t believe in one-size-fits-all packages. Every office, venue, and event has its own quirks—different acoustics, layouts, in-house gear, and goals. We customize everything to your specific needs so you get exactly what you need (and nothing you don’t).
And especially for office managers or lean teams, we provide complimentary office visits, run-of-show walkthroughs, and planning sessions. That high-touch consultative support is always included—no extra charges. We also go beyond live events, helping with hybrid all-hands, meeting spaces, and even podcast or interview production.
We offer a range of boutique AV services, including:
Thoughtful sound reinforcement tailored to your space
Flexible lighting and ambiance setups
Multi-camera video capture and live streaming
Background music and subtle AV touches to match your event vibe
Post-production for polished edits, social media cuts, or follow-up content
We don’t believe in one-size-fits-all packages. Every office, venue, and event has its own quirks—different acoustics, layouts, in-house gear, and goals. We customize everything to your specific needs so you get exactly what you need (and nothing you don’t).
And especially for office managers or lean teams, we provide complimentary office visits, run-of-show walkthroughs, and planning sessions. That high-touch consultative support is always included—no extra charges. We also go beyond live events, helping with hybrid all-hands, meeting spaces, and even podcast or interview production.
What should we expect in terms of budget for a boutique AV service?
What should we expect in terms of budget for a boutique AV service?
What should we expect in terms of budget for a boutique AV service?
On average, our boutique AV and video production services in San Francisco come in around $13,500. That typically covers all pre- and post-event planning & support, an evening event of about three hours, with setup the day before, tech run-throughs day of, full live audio and video capture (without streaming), visual displays and management for presentations, and post-production to tie it all together.
Less complex events might be in the $5,000–$7,500 range, while more complex productions can run up to $25,000 or more. The key is flexibility—we scale up or down to fit your goals and budget. And importantly, all that high-touch planning and support is included from the first call through final deliverables.
On average, our boutique AV and video production services in San Francisco come in around $13,500. That typically covers all pre- and post-event planning & support, an evening event of about three hours, with setup the day before, tech run-throughs day of, full live audio and video capture (without streaming), visual displays and management for presentations, and post-production to tie it all together.
Less complex events might be in the $5,000–$7,500 range, while more complex productions can run up to $25,000 or more. The key is flexibility—we scale up or down to fit your goals and budget. And importantly, all that high-touch planning and support is included from the first call through final deliverables.
On average, our boutique AV and video production services in San Francisco come in around $13,500. That typically covers all pre- and post-event planning & support, an evening event of about three hours, with setup the day before, tech run-throughs day of, full live audio and video capture (without streaming), visual displays and management for presentations, and post-production to tie it all together.
Less complex events might be in the $5,000–$7,500 range, while more complex productions can run up to $25,000 or more. The key is flexibility—we scale up or down to fit your goals and budget. And importantly, all that high-touch planning and support is included from the first call through final deliverables.
What’s the best way to get started with Eyes Up?
What’s the best way to get started with Eyes Up?
What’s the best way to get started with Eyes Up?
If this sounds like a fit and you’re planning events in San Francisco, get in touch with me directly. Call or text me—I’d love to hear about your goals and help shape something special.
For office managers and startup teams: I understand how much is on your plate. We’ll make the AV side seamless, whether it’s a small team dinner, an all-hands, a hybrid meeting setup, or a full-scale product launch party & demo day. We’ll feel like an extension of your team and invest the time and energy needed to understand your brand.
For event planners: With my background in events, I understand the wide range of budgets and client needs you juggle. There are always changing needs in the events world, and part of our approach includes having backups for everything. So, when the client asks for added scope that was never discussed, we can ensure you still deliver! We’ll be a reliable partner across multiple projects, and we offer preferred rates for long-term partnerships.
If this sounds like a fit and you’re planning events in San Francisco, get in touch with me directly. Call or text me—I’d love to hear about your goals and help shape something special.
For office managers and startup teams: I understand how much is on your plate. We’ll make the AV side seamless, whether it’s a small team dinner, an all-hands, a hybrid meeting setup, or a full-scale product launch party & demo day. We’ll feel like an extension of your team and invest the time and energy needed to understand your brand.
For event planners: With my background in events, I understand the wide range of budgets and client needs you juggle. There are always changing needs in the events world, and part of our approach includes having backups for everything. So, when the client asks for added scope that was never discussed, we can ensure you still deliver! We’ll be a reliable partner across multiple projects, and we offer preferred rates for long-term partnerships.
If this sounds like a fit and you’re planning events in San Francisco, get in touch with me directly. Call or text me—I’d love to hear about your goals and help shape something special.
For office managers and startup teams: I understand how much is on your plate. We’ll make the AV side seamless, whether it’s a small team dinner, an all-hands, a hybrid meeting setup, or a full-scale product launch party & demo day. We’ll feel like an extension of your team and invest the time and energy needed to understand your brand.
For event planners: With my background in events, I understand the wide range of budgets and client needs you juggle. There are always changing needs in the events world, and part of our approach includes having backups for everything. So, when the client asks for added scope that was never discussed, we can ensure you still deliver! We’ll be a reliable partner across multiple projects, and we offer preferred rates for long-term partnerships.

Planning a small event in San Francisco? Let’s make it unforgettable.
Planning a small event in San Francisco? Let’s make it unforgettable.
Let’s work together to create unforgettable experiences for your clients.
Let’s work together to create unforgettable experiences for your clients.

Planning a small event in San Francisco? Let’s make it unforgettable.
Let’s work together to create unforgettable experiences for your clients.

Let’s co-create an unforgettable event!
Hear how real clients turned their vision into unforgettable events with Eyes Up.

Let’s co-create an unforgettable event!
Hear how real clients turned their vision into unforgettable events with Eyes Up.

Let’s co-create an unforgettable event!
Hear how real clients turned their vision into unforgettable events with Eyes Up.